Our Story
A life-changing candle brand born from resilience, healing, and the belief that you are enough.
meet our founder
Hi I'm Shay, creator of The Phoenix Candles. I didn't grow up feeling safe. Chaos and instability were my normal, and I left childhood carrying wounds that quietly shaped how I saw myself and the world around me. For a long time, I didn't have words for what I was carrying. I only knew that survival mode had become my default.
But somewhere along the way, I made a choice: I could succumb to my pain, or I could rise. I chose to rise. And in doing so, I began to break a generational cycle, healing not just for myself, but for the people who would come after me.
That journey is the heartbeat of this brand. Every candle I create carries a piece of it.
The Phoenix Candles was born from the ashes of my trauma and the rising of my healing.
The Phoenix Candles was born from the ashes of real struggle — and the rising of real healing.
why the phoenix
The Phoenix has always been the right symbol for this brand — a bird that rises from the ashes as proof that destruction is never the final word. Resilience is.
It’s the story of so many women we know. Women who carry more than anyone sees. Who keep rising anyway.
Every candle in our collection is named with intention: Perseverance, Hope, Optimism, Empowerment, Intuition, Xenacious, Nurture. Together, they spell PHOENIX.
That’s not a coincidence — it’s a promise.
A Full-Sensory Experience
Every detail of a Phoenix Candle is intentionally curated to engage your senses and quiet your mind. I weave together multisensory wellness techniques: aromachology, color psychology, sound therapy, and crystal energy, to transform an everyday ritual into an immersive moment of presence and renewal.
SMELL
Aromachology
Each fragrance is crafted using the science of how scent influences mood and emotion, designed not just to smell beautiful, but to shift how you feel.
SIGHT
Color Psychology
From the vessel's hue to the warm glow of the flame, every visual element is chosen to evoke calm, comfort, and emotional safety.
SOUND
Wooden Wick
The gentle crackle of our FSC-certified wooden wick mimics a soft fireplace, grounding you in the present moment through soothing, rhythmic sound.
TOUCH
Crystal Infusion
A genuine crystal rests at the base of every candle, sealed beneath the wax and revealed only once you have burned all the way through. We won't claim it heals you. It's a quiet anchor for your intention, and a small reward for the woman who makes it to the bottom.
it takes a village
Behind every Phoenix candle is a small web of people you will never see. We source our raw materials exclusively from small businesses, and most of them are woman-owned. The wax, the oils, the vessels, the wicks, they come from makers who care about their craft the way we care about ours.
That choice costs more. We know it, and we make it anyway. A cheaper supply chain was never the point. When we spend with small, women-led businesses, the dollar you spend here keeps moving, into another woman's livelihood, another family, another community trying to build something honest. Quality matters to us, but so does where that quality comes from and who it lifts.
Because thriving was never meant to be a solo act. We want to see women rise on every level, financially, creatively, emotionally, as whole people, and that starts with how we choose to build, one relationship at a time.
built for you
If you're the woman who holds everything together while quietly wondering if she's doing enough, this brand was made for you. You deserve rituals that truly see you. Moments that honor the full complexity of who you are, not just the version you present to the world.
The Phoenix Candles exists to remind you of something you may have forgotten: you are inherently worthy of peace, presence, and care. Not someday. Right now.
with love and light, Shay
Our Commitment
Every Phoenix candle is an act of intention, for you and for the world around you. We believe that true self-care ripples outward, which is why each candle is crafted with 100% eco-friendly, vegan, and toxin-free ingredients, protected with environmentally-conscious packaging, and produced through ethical methods that honor the planet as much as your well-being.
A portion of every purchase goes to causes close to this brand's heart, including Save the Children. Through our Light and Literature initiative, we also donate children's books to Little Free Libraries, because the same quiet strength that carries you through your hardest days deserves to light the way for others, too.
PROUD TO BE A FEMALE AND MINORITY-OWNED SMALL BUSINESS